Creative concept and campaign direction

Creating a campaign
creative direction

Category

Concept/Creative

Client

Vodafone

Start Date

13 September 2018

Status

Done

The story

Working with the giant Vodafone was one of our greatest moments. We were truly excited when invited to present our portfolio to the Vodafone marketing team, and the entire experience was a pleasant surprise. In a very friendly atmosphere, the Vodafone team started to brief us about their targeted campaign and check our abilities to deliver it.

But here is the results, the goal was to boost a campaign awareness for 2 hours free internet to watch Vodafone sponsored show. And as our rule, we studied and made a lot of research and ended up with a direction which got approved from Vodafone team, and here are.

Creative

Campaign direction

Designs and Social media

Project making
process

At Levels, our projects are defined by a rigorous process and a structured workflow, it's the law we live by. We meticulously level up the work, splitting each project into distinct phases. Before moving to the next, we thoroughly test and refine every step to ensure the highest quality and a flawless final product.

We begin every project with a fundamental step: thorough research of the market and its opportunities. This initial work gives us a clear vision for the path to success, allowing us to define what we'll do and how we'll do it.

This is where data transforms into ideas. By drawing on the insights from our research, our team crafts a unique creative concept that serves as the foundation for your brand's entire campaign. This crucial phase is where we define the core message, visual direction, and emotional appeal.

Once the concept is approved, we move into the Implementation phase.

This is where the plan comes to life. Our team begins drafting ideas, creating visuals, planning and executing any necessary photoshoots or video production, and taking all actions required to meet the project's requirements. This phase is dedicated to the precise execution of the strategy and creative concept, ensuring every element is built to the highest standard.

Before launch, we enter the crucial Testing phase. We never release a project without it. Our process is to test every detail and every function, ensuring everything works as intended. We meticulously check for both technical performance and overall impact to guarantee a seamless and flawless launch.

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