What is Branding? The Difference Between a Logo and a Legacy. It is one of the most fundamental questions in business, and the answer is not found in a single image or a clever slogan. To truly understand branding, you must look beyond the visual and into the emotional. If you are looking for a simple, modern definition, we often …
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To mark the first UK show of artist Herni Brande, developers ThemesCamp and German studio schultzschultz have created the Ledge Wooden at Berlin city. Today most people get on average 4 to 6 hours of exercise every day, and make sure that everything they put in their mouths is not filled with sugars or preservatives, but they pay no attention …
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Can Every Campaign Be Measured? There’s no such thing as a gut feeling anymore. In the age of data, businesses require proof. Marketing budgets are finite, and every campaign must perform. But here’s the million-dollar question: can every campaign or marketing endeavor possibly be measured? The Case for “Yes“ Digital marketing has brought it easier than ever to track. Clicks, …
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Marketing vs. Advertising: Understanding the Difference Between the Strategy and the Tactic. It’s one of the most common points of confusion in business: what exactly is the difference between marketing and advertising? The terms are often used interchangeably, but they represent two very different things in the business world. Simply put, Marketing is the Big Picture Strategy, and Advertising is …
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people don’t buy products, they buy benefits, or even deeper—the feeling and outcome those benefits create. The WHY, makes people BUY. When consumers make a purchase, they aren’t simply looking at features. Features are important, but they don’t tell the full story. What really drives a buying decision is the benefit—the reason why that feature matters in the customer’s life. …
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The story of starting my exciting journey to build and establish my first company and why I chose the name LEVELS When I first came up with the idea of starting this business, my motivation wasn’t so much to build a business or become self employer. The idea was to pursue my passion unfettered and without constraint. I had one …
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