Creative concept, Direction, Artwork and media buying

Create something special
for both clients and brand

Category

Creative direction

Client

La Poire

Start Date

23 May 2018

Status

Done

The Story

A surprise. La Poire established a new brand, La Poire cafe. yes, it was surprise for the team to know that the most known and the biggest bakery brand in Egypt, established a cafe bran, and will start to serve food.

And here is the challenge: La Poire is currently known as a bakery and patisserie brand, but we need to shift customer perception. Following our research and analysis, we developed a creative concept: "A Big Breakfast." This initiative is designed to highlight a savory offerings and reposition the brand. And the creative direction is captured by the tagline: "لابوار بيكمل الحلو"

Creative concept

Campaign direction and artwork

Media buying

Project making
process

At Levels, our projects are defined by a rigorous process and a structured workflow, it's the law we live by. We meticulously level up the work, splitting each project into distinct phases. Before moving to the next, we thoroughly test and refine every step to ensure the highest quality and a flawless final product.

We begin every project with a fundamental step: thorough research of the market and its opportunities. This initial work gives us a clear vision for the path to success, allowing us to define what we'll do and how we'll do it.

This is where data transforms into ideas. By drawing on the insights from our research, our team crafts a unique creative concept that serves as the foundation for your brand's entire campaign. This crucial phase is where we define the core message, visual direction, and emotional appeal.

Once the concept is approved, we move into the Implementation phase.

This is where the plan comes to life. Our team begins drafting ideas, creating visuals, planning and executing any necessary photoshoots or video production, and taking all actions required to meet the project's requirements. This phase is dedicated to the precise execution of the strategy and creative concept, ensuring every element is built to the highest standard.

Before launch, we enter the crucial Testing phase. We never release a project without it. Our process is to test every detail and every function, ensuring everything works as intended. We meticulously check for both technical performance and overall impact to guarantee a seamless and flawless launch.

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