• Ahmed Samir
• November 4, 2017
• News
• Web Design
• 0 Comments

people don’t buy products, they buy benefits, or even deeper—the feeling and outcome those benefits create. The WHY, makes people BUY. When consumers make a purchase, they aren’t simply looking at features. Features are important, but they don’t tell the full story. What really drives a buying decision is the benefit—the reason why that feature matters in the customer’s life. …